A Tale of Two Slings: Peak Design and Amazon Basics

2021-ж., 3-мар.
4 578 591 Көрүүлөр

First thing first: get your own googley-eye glasses for ridiculing unscrupulous business practices in 2 days or less with Amazon Prime: www.amazon.com/dp/B08K46DVM6/ref=cm_sw_r_cp_api_glt_fabc_XAQDY3W30FEKG8GTS2MS
Amazon is one of Peak Design's biggest partners. We've been selling Peak Design products on Amazon for years, and we work closely with Amazon to remove counterfeit and copycat products from their marketplace. Hence, we were astonished when we found out Amazon had copied one of our bestselling bags. They call it the "Everyday Sling," which, funny enough, is exactly what we call our product.
Amazon is a revolutionary service that we use and benefit from heavily. Also, Peak Design is not the first brand to see their products copied by an Amazon in-house brand. If we were really serious people, we might get on our soapbox and pontificate about the pitfalls of capitalism. But we're not really serious people. So we got some googley-eye glasses (thanks Amazon Prime!) and made this video instead.
It's our goal to make the best things. If we tried to make the cheapest things, we wouldn't be us. Amazon reminded us of that. We appreciate the pep talk, Amazon.
Know what we really appreciate? Our customers. Thank you for supporting intense, obsessive design that focuses on novel solutions to real problems. Thank you for supporting design practices that account for a product's lifecycle, and it's external impact on people and the planet.
And if you want to know why Amazon just couldn't resist copying the Peak Design Everyday Sling, check it out for yourself: www.peakdesign.com/collections/everyday-bags/products/everyday-sling?variant=29742302068780

  • Was going to buy the Amazon bag, because of this video I'm getting the peak!!!

    Jeff RossJeff RossКүн мурун
  • Shame on Amazon!

    Sue WoodvilleSue Woodville5 күн мурун
  • your promotion seems so successful that the amazon camera bag is out of stock. :-) And just Peak Design products if I am searching for "everyday sling" at amazon. Please tell me that this video isn't the only measure you took to defend your brand. I can't imagine that amazon becomes impressed by a viral YT video.

    Uwe TrenknerUwe Trenkner6 күн мурун
  • Brilliant reaction to a bully!

    Cecile OCecile O7 күн мурун
  • i'm not a dentist, but i don't care for basic... that’s ‘basically' like protecting a 1200$ iphone with a baby-sock. so i trust my gear, dont matter if it’s edc or camera and glass, with adequate bags and protection. plus i like the 'green' idea you guys consequently follow. btw: i got the 10l v1 and all of the v2 slings... and then some 🤷🏻‍♂️ cheers guys, happy easter from GER 🤙🏻🍻

    Chris MahrenChris Mahren8 күн мурун
  • Lol

  • Love this! ❤️ Company principles before everything else! Perfect!

    Janos KehlJanos Kehl8 күн мурун
  • Hahaha if I would ever be in need of a camera bag, @peakdesign would be my go to choice. Nicely done and keep it up

    Wouter VisserWouter Visser8 күн мурун
  • I thought only Korean & Chinese companies steal. Jeff B is worse, I guess. Never buying anything Amazon Basics again. What a shame stealing someone hard Research!

    kits VAkits VA9 күн мурун
  • A couple of years ago I cancelled my Amazon account because of how they bullied workers in a distribution center in Spain. One of the best decisions of my life. The company needs to be chopped up before it's too late. Monopolies are evil, and Amazon is one of the worst

    KsiNixNieKsiNixNie9 күн мурун
  • 😂

    Guido Scharmer-ChoiGuido Scharmer-Choi9 күн мурун
  • Thanks for this. Just bought the Amazon one and saved myself a ton of money :) Gotta love economies of scale.

    CruxoCruxo9 күн мурун
  • It's a bag. What did they think was going to happen? If not Amazon, other competitors would have done it for less. Blaming Amazon, is ignoring the effects of globalization and the benefits of investing in proprietary and patented ideas.

    R SR S10 күн мурун
  • Just posted this review on Amazon: Amazon should be ashamed. They stole the design of another company and make a bag with cheap parts probably assembled by child labor in China. I've had the original version of the Peak Design for years and it is a great bag. The new designs are even better. Support an American company who have fairly paid American workers and get an excellent bag in the bargain.

    Doug MacMillanDoug MacMillan11 күн мурун
  • A basic should be ''basic" products, not knockoffs . I need basic, chargers, speakers, outdoor lights, the more mfg here in the US the stronger the A basic brand Could become. but.. peeps don't listen or care about the long term...

    Eric BergEric Berg12 күн мурун
  • Thanks for helping me make up my mind. I've had my eye on the Amazon sling for a while 🙈

    Ben TuinstraBen Tuinstra13 күн мурун
  • Mayestic !!

    DrVinylBcnDrVinylBcn14 күн мурун
  • Genius, chingones mis respetos, I Will look for something from your store, Best!

    Dario TorresDario Torres16 күн мурун
  • lol oh you guys invented the sling bag? hhaa

    rob p.rob p.17 күн мурун
  • Ha! Amazon just renamed their knockoff back to "Amazon Basics Camera Bag." They really put zero effort into their products.

    Mel LMel L18 күн мурун
  • Outstanding. Well done PD.

    Toby MitchellToby Mitchell18 күн мурун
  • Hilarious.

    NVM SkullworksNVM Skullworks19 күн мурун
  • I have been using Amazon Basic for years. Now I'm switching to Peak Design

    duc nhduc nh20 күн мурун

      Peak DesignPeak Design17 күн мурун
  • Tangentially related news March 22: President Joe Biden announced his intent to nominate Lina Khan for Commissioner of the Federal Trade Commission. Lina Khan wrote "Amazon Antitrust Paradox" when she was a law student is now a Columbia Law professor. One of her concerns re Amazon in that paper is exactly this type of behavior. She helped Congress prepared the deep probe of all the big tech last year. Hope she gets appointed.

    DavidLiuDavidLiu20 күн мурун
  • This is brilliant

    DM with KarlDM with Karl20 күн мурун
  • Shame on u Amazon! PD you guys have my business for life, keep innovating brothers!

    Ali_ReBORNAli_ReBORN20 күн мурун
  • Well done, Peak Design. Fair and adept criticism while humanly advertising the superiority and conscientiousness of your product. Excellent.

    Timothy J. HollowayTimothy J. Holloway20 күн мурун
  • 0:30 "^C + ^V = $$$" Amazon Basics in a nutshell. Love it!

    mcfortner911mcfortner91120 күн мурун
  • thx I just ordered 2 from Amazon Basics

    AllahDoesNotExistAllahDoesNotExist20 күн мурун
    • We are never going to financially recover from this

      Peak DesignPeak Design17 күн мурун
  • Just bought the Peak Design Everyday Backpack 20L and it's easily the best backpack I've ever owned. Thanks for creating incredible, sustainable products, and for making me laugh to boot. Cheers fellas.

    type1wildtype1wild21 күн мурун
  • Shitty that they stole your design! Great video though!

    Jason Stropko GlassJason Stropko Glass21 күн мурун
  • I love the high-on-coke constant sniffing XD

    Lizard KingLizard King21 күн мурун
    • And I love viewers who pick up on this. It’s all in the details.

      Peter DeringPeter Dering18 күн мурун
  • Amazon makes a courier bag knock off that a metric tonne of other bag makers have also made before. Oh dear. I have one of these peak design bags. They're OK, but seriously overpriced.

    Bill RosmusBill Rosmus21 күн мурун
  • I really don't know to thumbs up or down this video.... It shouldn't have been made in the first place and put on KGworld...

    EgonSorensenEgonSorensen21 күн мурун
    • @EgonSorensen who are you do decide what anyone should put on youtube there is SKIP for a reason so do not decide for others.

      Hitesh GwalaniHitesh Gwalani14 күн мурун
    • @Hitesh Gwalani Thumbs up a criminal activity - not my style.

      EgonSorensenEgonSorensen14 күн мурун
    • So you mean the CRIMINAL should never be punished & nobody should inform society what they are doing. it took you a reply from them to get a THUMBS UP how pathetic.

      Hitesh GwalaniHitesh Gwalani14 күн мурун
    • ​@Peak Design Thank you for replying! I remained neutral prior to this, but I will give it a thumbs-up now 👌

      EgonSorensenEgonSorensen17 күн мурун
    • Whichever you choose, we just wanted you to know that we support your decision 100%.

      Peak DesignPeak Design17 күн мурун
  • Peak Design - you are my new marketing heros.

    Victoria WardVictoria Ward21 күн мурун
  • Sue. Sue. Sue. Sue. Sue. Sue. Sue. Sue. Sue. Sue. Sue. Sue. Sue. Amazon can't be doing the same shit as the entire country of China.

    TimS MyITCrewTimS MyITCrew21 күн мурун
  • so you are pissed cause someone took your MR PACMAN game and made it into MRS PACMAN? Congrats on realizing the world is bigger than you.

    Alexander MoranoAlexander Morano21 күн мурун
  • bezos disliked this vid 296 times

    fishheadbreakroomfishheadbreakroom21 күн мурун
  • I don’t need this bag but now I’m going to buy it.

    Reid OdaReid Oda21 күн мурун
  • Brilliant!

    bogmasherbogmasher21 күн мурун
  • yeah ok. climate neutral, by what fantasy metric?

    circedgecircedge22 күн мурун
  • Great job!!

    Владислав ПлахтійВладислав Плахтій22 күн мурун
  • Any plans to give Amazon Basics Everyday Sling owners a discount to switch to the Peak original? $150 vs $35 is a huge difference.

    tracerittracerit23 күн мурун

      Peak DesignPeak Design17 күн мурун
  • I have your bag and the quality is outstanding! ⭐ Fu🤬 amazon!

    The LionThe Lion24 күн мурун
  • Just bought my PD sling cause of this add. Anything for the culture

    bran diazbran diaz25 күн мурун
  • Wanted to do more research on the product and came up with this video... thats good enough for me. I guess I'm a PD customer

    Giovanni ReyesGiovanni Reyes26 күн мурун
  • Wait until you use PD's travel tripod 🤤🤤 most good looking tripod and easy to use

    Claud GlodeanuClaud Glodeanu26 күн мурун
  • Lolz

    Gabriel ShepardGabriel Shepard26 күн мурун
  • This is fucking incredible 😂

    CaptyvateCaptyvate27 күн мурун
  • I live in Mexico and I’ve been getting my PD products directly from their website, it’s a much better experience. This is upsetting because Amazon will sell more even though they stole the design... Amazon just continues to be a big disappointment.

    Tania B. Silva M.Tania B. Silva M.28 күн мурун
  • I support and love your products...

    Pop BoxPop Box28 күн мурун
  • Great work guys. Congrats

    Francisco SeixasFrancisco Seixas28 күн мурун
  • This is such a genius way to respond. A big shout out to my friends in San Francisco. You guys rock. And the (near) future will show how wise your idea with this video was :-)

    Peter FaulandPeter Fauland28 күн мурун
  • Shame on amazon and other copycats companies

    Ken FuKen Fu29 күн мурун
  • They guy who made first t-shit has to be so furious no credit.

    CypeqCypeq29 күн мурун
  • Brilliant for calling Amazon out 👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍

    Jeff FurlongJeff Furlong29 күн мурун
  • 0:44 That fucking sniff after "Let's do plastic" gets me everytime. lol

    JimmyGarrison'sChinJimmyGarrison'sChin29 күн мурун
    • @JimmyGarrison'sChin what can I say @jimmygarrison'schin (what a name, btw...is this in reference to the bassist? so curious)...the best comments rise to the top. I love that you're a bellroy man yourself. Funny enough...I was just talking to Andy Fallshaw, the Bellroy founder, for about an hour last night. turns out a lot of the same topics rev us up, which at first blush seems serendipitous, but on closer inspection is maybe pretty predictable. Anyhow...he and I are doing a panel at a thing called See.Change sessions next Thursday, so we were having a little prep call. Thought I'd mention it simply because I saw your reply almost immediately after yammering with the dude for an hour. What are the odds. anyhow, super happy this little pot-shot at the trillionaire's club could bring us together. thanks for the support!

      Peter DeringPeter Dering26 күн мурун
    • @Peter Dering Woah! Hi Peter. I just looked you up, color me amazed that you found my comment. The sniff really makes it; I've incorporated them in my casual talking style as a subtle cue that I am totally joking, only the cats that know me real well pick up on it. Here it really delivers the aloofness, perfect for "the boss" character. He knows no one is going to pick up on those plastic clips and floppy separators, he can just taste the profits already. Its goddamn perfect. Between this hilarious video sticking it to the man, your actual reply to me out of nowhere, and the legit business practices B-corps like yours adhere to, I hereby will buy one of your proper Everyday Slings for my photographer buddy. I'm sure he'll love it. I'm not a camera guy so I have a Bellroy sling, another ethical company I am willing to shell out the dollars for. Its cats like you all that can change the game. War is over (read: shitty exploitative business practices), if you want it. Thanks for being real out there, we appreciate it.

      JimmyGarrison'sChinJimmyGarrison'sChin26 күн мурун
    • I love that you noticed this. I had just watched that Seinfeld episode where Jerry and Elaine’s accountant is constantly sniffing when he is around them. They think he has a Coke problem, but it turns out he’s just allergic to Jerry’s mohair sweater. During the shoot, I told Joe (the dude who’s playing my boss)… “Give me a sniff after everything you say. I’m really into sniffs right now.”

      Peter DeringPeter Dering27 күн мурун
  • **Watches video** **Buys more Peak Design** Thank you guys for always being there for me! ❤️🙏 Quality will always beat out knock offs. As my father says, buy cheap, buy twice!

    Alain BucioAlain BucioАй мурун
  • Bien

    Morella TovárMorella TovárАй мурун
  • Good job

    Kamala NenavathKamala NenavathАй мурун
  • Why do you continue to sell on Amazon? If you disagree with them, why not stop capitalizing on the volume they provide you

    tfunk10258tfunk10258Ай мурун
  • Fantastic video! Wonderful use of humor!

    Sylvia PomazakSylvia PomazakАй мурун
  • Still waiting for a everday backpack v3 TT

    JimboJimboАй мурун
  • Good on you for making the point. Love your stuff. Keep it up.

    James McNabJames McNabАй мурун
  • You guys are amazing and Peak Design makes the BEST PRODUCTS! I'm a long term fan and willingly spend the money!! Peak Design Everyday! Don't pull punches guys, keep on the offensive.

    Dustin LawrenceDustin LawrenceАй мурун
  • This is without a doubt a top five moment in youtube history

    seeni gztyseeni gztyАй мурун
  • What an incredible awesome video with a strong message! Briefly told and very elegeant! Thanks for sharing!

    Dennis BringsDennis BringsАй мурун
  • Amazon you need to do the right thing and remove your stolen design... it's bad for your image.

    Lee PhiloLee PhiloАй мурун
  • In your face - just like Amazon deserves!

    Thomas SadlowskiThomas SadlowskiАй мурун
    • I couldn't find the Amazon Basic product to leave a "you stealing a*holes" review. Did those f**kers removed it? :-D

      seeni gztyseeni gztyАй мурун
  • What's crazy is even if PD wanted to take amazon to court over this, the company is just so massive that they would almost certainly lose. It's a sad reality and it makes me furious.

    Jake Baudoux Real Estate and Yacht PhotographyJake Baudoux Real Estate and Yacht PhotographyАй мурун
  • I will now never purchase a Amazon Basic product ever.

    Craig NevilleCraig NevilleАй мурун
  • I love this!

    California Weed BlogCalifornia Weed BlogАй мурун
  • Am Basics is the total knock off. Do the small brands respect and pass the word.

    WadeWadeАй мурун
  • Glad that someone is raising awareness to how Amazon knocks off products and sometimes even bans them from the platform to replace them by Amazon basics.

    vbddfy euuytvbddfy euuytАй мурун
  • Everyday Sling, but not from Peak Design? Sorry, NO

    Jay LauJay LauАй мурун
  • I just love you guys :)

    Ryan @GoodMondayRyan @GoodMondayАй мурун
  • My Sling has been with me around the world (literally) for 4 years now and doesn't show a sign of wear! I was even dumb enough to buy a spare one right away if something would happen to my first one. Still staying in my cabinet unused. Probably staying there for upcoming years this way...

    HendrikOsulaHendrikOsulaАй мурун
    • guys done?!?

      vbddfy euuytvbddfy euuytАй мурун
  • there you go - spot on

    MacGeier.MacGeier.Ай мурун
  • Amazon's Sling is a 1/3 of the price of PD version, I don g*%e a s&^t about over expensive slings I just ordered 2 Amazon Basic!!! thank you Peak Design I probably never would have found out if it wasn't for this video

    Wilfredo RodriguezWilfredo RodriguezАй мурун
  • Is it free shipping and returns on the basic bag? I will buy it, see how crappy it is, return it and give a review. The Peak Sling is amazing. This is bs!

    Nick SkogNick SkogАй мурун
  • For a couple of month I was considering buying a PD Everyday sling. But now I have seen the Amazon one, it’s price compared to the PD, and this Video. You know what @Peak Design? You will get my order today! 😎👍🏽

    Peter ZieglerPeter ZieglerАй мурун
  • Well done! Seriously stopped what I was doing to watch this ad when it came on because it was so different. I don't even have a need for a bag but now I want this.

    actualinnovationactualinnovationАй мурун
  • Absolutely loved you guys stepping up! I have been seeing lots of copy cats from amazon and some people propably dont even know what they buy from amazon

    Camila MejiaCamila MejiaАй мурун
  • I couldn't find the Amazon Basic product to leave a "you stealing a*holes" review. Did those f**kers removed it? :-D

    Rolf HasselbuschRolf HasselbuschАй мурун
  • You guys are awesome!

    L MeL MeАй мурун
  • Great video

    John.JablonJohn.JablonАй мурун
  • I always loved your design. Now I love you!

    Christian AnderlChristian AnderlАй мурун
  • .... cleverly done 👍

    LeoLeoАй мурун
  • Why didn't peak design get a design patent? Then you wouldn't have to worry about this kind of crap

    floccofloccoАй мурун
  • Thats fucked.

    Drew NaderDrew NaderАй мурун
  • The issue is not so simple IMO. Before anyone flames me, please read through. First, the Name copy "everyday sling" totally egregious, Amazon needs to fix NOW. Aside from that, this bag is a copy of the 5L, not the 3L or 6L, I know, because I love peak design and have all the bags mentioned. This is clearly a V1 copy that is clearly a copy in many ways, however, I think it's different enough in many ways as well. Peak Design is NO LONGER SELLING the 5L, is it all that bad that amazon copied half the traits of an older bag? If people want a 5 liter bag from peak, they cant get it. If it were still in production, I think that would be a big problem, but it's not. On top of that, there are some major differences, and I'm making a video to point all this out.

    Guy With CameraGuy With CameraАй мурун
  • Where is the evil goggle-eyed corporation selling stuff nowadays? I've searched and searched for cheap, knock-off, everyday slings but they've all disappeared. What have you guys done?!?

    Peter DixonPeter DixonАй мурун
  • I hope amazon sells some aloe vera because they are gonna need it.

    Caedis NightingaleCaedis NightingaleАй мурун
  • I didn't realize Amazon was doing this shit. That's straight up theft.

    QuagmireMan6669QuagmireMan6669Ай мурун
  • I like this ad alot

    SimonTheFlareonSimonTheFlareonАй мурун
  • This video made me want to buy your products even more.

    kevykev555kevykev555Ай мурун
  • "let's basic this bad boy" I can't stop watching that over and over again :)

    wnnalis cioovwnnalis cioovАй мурун
  • Gotta love ‘em! Support Support innovation, support Peak Design!

    KingCanonKingCanonАй мурун
  • Lol damn

    Tone AbetTone AbetАй мурун
  • Is there a tech that you patented?

    Cracking BreznutsCracking BreznutsАй мурун