Food Theory: Taco Bell Is Killing Amazon!

2021-ж., 25-фев.
1 929 416 Көрүүлөр

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Taco Bell is revolutionizing the drive thru experience. Yes, the fast food chain is challenging the likes of Amazon delivery in its grand plan. We are talking a multi-lane, contactless, order only EXPERIENCE. I know you are wonders how a drive through could compete with at home delivery and, Theorists, it is because of the BIGGEST jump all companies have to cover. What is it? Watch to find out!
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Writers: Matthew Patrick and Luke Barats
Editors: Forrest Lee and Danial "BanditRants" Keristoufi
Assistant Editor: AlyssaBeCrazy
Sound Editor: Yosi Berman
#TacoBell #DriveThru #FastFood #Amazon # #FoodTheory #Food #Recipe #Matpat #GameTheory #FilmTheory

  • Every now and then I forget this channel exists

    Elijah EElijah E2 саат мурун
  • Tbh a drive-thru food court sounds amazing.

    LiXioLiXio7 саат мурун
  • that yo quiero notification bell threw me off- you... want notification bell? you said "I want notification bell" thats it. w h a t

    The One Who Sniffs Your Dreams - VIIThe One Who Sniffs Your Dreams - VII7 саат мурун
  • So it's finally happening Drive though supermarkets I'll give it 10 years till it's low key the norm

    GaleGale8 саат мурун
  • This is the real reason Taco Bell was the only restaurant left in Demolition Man

    mrjanembamrjanemba8 саат мурун
  • My only question is if everything relies on drive-thru, what's going to happen to people who don't have a car or access to Uber? (ex. Homeless, minor, ect.)

    COW6IRL69COW6IRL6911 саат мурун
  • I would hope that one delivery driver doesn’t pick up 5 orders at the same time, the last person to receive their order is gonna have seriously soggy food

    rockin riverrockin river12 саат мурун
  • Would you like a five dollar Chalupa box 🥱🥱🥱🥱 every Taco Bell ad I see do you wanna five dollar Chalupa box

    Danny Vanny69Danny Vanny6914 саат мурун
  • I don't know about your Countries But Pakistan's McDonald's even the new ones still have those Play areas.... (Note:Not in the Mall ones)

    Waleed AnimationsWaleed Animations14 саат мурун
  • 4th channel? Sighn me in!

    G. F. S F55G. F. S F5517 саат мурун
  • Me, eating some burritos I made at work, watching about my job

    josh reynoldsjosh reynolds19 саат мурун
  • My McDonalds already had 2 lanes... they actually implemented it because of SARS in early 2000s

    Logan MillerLogan Miller22 саат мурун
  • ever heard of click and collect it's basically this but they still charge the same delivery so there's no point

    Horatio yenHoratio yen23 саат мурун
  • I love taco bell

    pranav raopranav raoКүн мурун
  • Drive through Amazon

    NamelessNamelessКүн мурун
  • Love the predator reference

    Lil novaLil novaКүн мурун
  • This is really good

    Vkp PVkp PКүн мурун
  • couldn't be me who ordered McDonalds just last night...😂😅 also, do we even have a taco bell where I live?

  • I hate to be a pessimist, but I'm hoping that these "changes" are more of a fad, than a permanent alteration. Our society is atomized and divided enough as it is, and was likewise long before Covid. I also wonder why McDonald's who near me, had installed kiosks, removed the ability to place the order at said kiosk, and then pay at the counter with cash. Now I have to pay with card, or wait for it to time out, and then give me the option to pay at the counter, which is annoying cause I don't have a card of my own to use, I think it's good to be forced to have some *ACTUAL* human interaction, lest we forget how to do so

    Road WarriorRoad WarriorКүн мурун
  • This episode in a nutshell: MatPat freaks out over a fast food restaurant using an AI that makes KGworld recommendation AI look smarter than Einstein.

    Am I You?Am I You?2 күн мурун
  • That oversized vehicle lane is a blessing. I cant tell you how many times I have had to park my truck and trailer somewhere and walk to the drive through to get food because my truck/trailer wont fit.

    Snoopy the aceSnoopy the ace2 күн мурун

    Red GTRRed GTR2 күн мурун
  • can we all just admire how he put a GTR @ 2:32

    Red GTRRed GTR2 күн мурун
  • e

    ExanorYTExanorYT2 күн мурун
  • This should also (hopefully) help greatly with package thieves, which is dope

    Zepar UnzefariZepar Unzefari3 күн мурун
  • i just want my mchicken to not be soggy

    Unmasked_1Unmasked_13 күн мурун
  • anime matt pat tho

    YeeterYeeter3 күн мурун
  • so this means i have a chance of having a drivethru delivery only taco bell? bc they say theyre gonna build one where i live :)

    RetroPanzerRetroPanzer3 күн мурун
  • Chik fil a hands down is the best drive thru

    John AlbenyeJohn Albenye3 күн мурун
  • I know the channel as well as majority of viewers are from US, but this strategy will only work in the States. The main reason is because most people have there own cars. In countries like my own, i.e. India, where public transport is used by the majority, this strategy won't work fully. Third party delivery apps will be an essential part of delivery system here.

    3318_Aranya Dutta3318_Aranya Dutta3 күн мурун
  • Every time I go to Taco Bell the drive thru line is so long it’s leading OUT OF THE PARKING LOT

    BlindHeyena001BlindHeyena0013 күн мурун
  • Call me old-fashioned, but there are times I like the ability to just sit-in at small restaurants and businesses (Though this has become more difficult due to recent events and the continual lockdowns my Province has been experiencing). Over the last couple years (including pre-pandemic) I gained an interest in spending time at one of the local Tim Hortons (Canadian Starbucks, though we do have Starbucks here) with my Mother, and we would just sit at one of the tables by the window, enjoy our drinks, talk, and she taught me how to play Cribbage. Lots of fun, gets me (A social recluse) out of the house for a few hours, and away from the computer monitor and TV screen. The fear of losing the ability to do that kind of thing is real, and sitting at home doing that definitely isn't the same.

    Kaze No YokoKaze No Yoko3 күн мурун
  • what happens with cities that don't allow drive thru's?

    MeghanMeghan3 күн мурун
  • Dear,matpat Those "10,00 bicycle racks" arent for bikes there unpleasent design, designed to stop homeless people from getting shelter there

    Litterally a pieLitterally a pie4 күн мурун
  • 7:26 is that the KFC/Taco Bell near food lion, big Steve’s, and Bojangles?

    VectorBoomVectorBoom4 күн мурун
  • Mmmm my Taco Bell tastes like McDonalds

    Nou Xiong SanchezNou Xiong Sanchez4 күн мурун
  • Support comment

    Amidamaru44Amidamaru444 күн мурун
  • FINALLY!! Something nonpolitical that happens in Minnesota!!!!

    Duz_Machines _84Duz_Machines _844 күн мурун
  • This is nothing new, a lot of restaurants I go to have dumb waiters.

    David CranfillDavid Cranfill4 күн мурун
  • MatPat is collecting theory channels like infinity stones

    NexistNexist4 күн мурун
  • Yknow. Those drive through resturaunts are starting to look more and more like gas stations

    ComandershrapnelComandershrapnel4 күн мурун
  • I thought our industrial revolution would be more like solar and wind but purely shopping online sounds dystopian in a way that would cause less interaction

    HoodieHoodie4 күн мурун
  • Your "everyone shares a single building" theory, which specifically references McDonald's, ignores an earlier Food Theory of yours: McDonald's (along with others) makes a ton of money from real estate management. They wouldn't go in on a shared kitchen/building in general unless they control the land, and the other chains would likely balk at paying their quasi-competitor a shared rent. For chains that are under a single corporate umbrella, such as Yum! Brands (KFC, Taco Bell, Pizza Hut, etc.) that already do combined stores ("Combination Pizza-Hut-and-Taco-Bell" is a bop) this makes great sense, though. That Taco Bell concept would also make it easy to, e.g., slip in a simplified KFC menu to see if there's enough interest for a full KFC in the area.

    TukaroTukaro4 күн мурун
  • The way MatPat plugged his merch and the ad was smoother than an atom mirror

    Nathan NorrisNathan Norris4 күн мурун
  • Is-is that grubhu- Chiken sandwich guy breaks into my room Me: *Screams*

    BluePhantom GamingBluePhantom Gaming4 күн мурун
  • every fast food company lookin at Taco bell ⚆ _ ⚆ ( ⚆ _ ⚆ ) (-_- ) t(-_-t)

    A Sad PotatoA Sad Potato5 күн мурун

    A Sad PotatoA Sad Potato5 күн мурун
  • I kinda hate the Taco Bell in our town they CONSTANTLY f**k up my order and it's kinda old at this point.

    Aidyn HemphillAidyn Hemphill5 күн мурун
  • This is a great marketing and technology analysis. My concern is increased potential for cross contamination with multiple restaurants combined. Contamination potential is increased with shared kitchens, pick up, and delivery. Mainly a concern to those with food allergies. So I wonder how that can be handled.

    Pooja PathakPooja Pathak5 күн мурун
  • So- I legit just watched this, and I live in Minnesota. Ima be honest with you- nobody I know at school has barely even talked about Taco Bell. Led alone my family eating it often.

    OatsRusOatsRus5 күн мурун
  • I realy hope that a few restraunts do join it would be amazing for them and us.

    CinderoCindero5 күн мурун
  • In my little home city, our taco bell is almost constantly full. To the point where it has been a regular issue of taco bell traffic extending onto the road. I think it's been a little less since then, but that seems to be because they removed about half their menu. Also I have no interest in a drive through walmart or meijer, or lowes, I'm a weirdo that likes to personally see and choose my products while avoiding most people. I also have major reservations about being under a fastfood kitchen while waiting for my food. Next to is fine but above my head makes me uncomfortable already. Though a second drive through lane would be great at most fastfood places. The Mcdonalds here has had two lanes for around a decade now.

    vokil kuviervokil kuvier5 күн мурун
  • 0:38 thats the golden mcdonalds in Rotterdam. Represent

    IdkmanijustlikestuffIdkmanijustlikestuff5 күн мурун
  • I used to live in brooklyn park, minnesota

    MrGallbladderMrGallbladder5 күн мурун
  • I love Taco Bell

    Lethal ToysLethal Toys5 күн мурун

    Sl1ngerSl1nger5 күн мурун
  • You'll not see 1 driver picking up several orders. Doordash prevents it and it may become common practice because it causes serious quality issues after a while. (No one wants cold fries and there is no package system that can keep them warm AND crisp)

    Matt LairdMatt Laird5 күн мурун
  • old matpat kida looks like fred williard

    Pablo de la CalPablo de la Cal5 күн мурун
  • Welp, i!m never going to taco bell again😭

    Itss_ChelsItss_Chels5 күн мурун
  • GrubHub strike back in this video

    Dhammarach UngarivittayaDhammarach Ungarivittaya5 күн мурун
  • So this is the e commerce version of shopping malls.... shipping malls?

    Joshua LairdJoshua Laird5 күн мурун
  • I personally think this won't work where all fast food chains join together at one spot like that and also that food delivery services won't go away based mainly on the convince of not leaving your home or having it delivered where ever you want it

    Tanner WTanner W5 күн мурун
  • Some in and outs have no dining room and you just tell the booth what you want and they'll bring your food out

    jonnyojonnyo5 күн мурун
  • You know that that’s not a real taco

    Kevin CabanasKevin Cabanas5 күн мурун
  • You have the best intro

    Samir El HageSamir El Hage5 күн мурун
  • Oh my god The cheesy Stallone movie demolition man predicted this WHAT IS WORLD

    Seamus ShamrockSeamus Shamrock5 күн мурун
  • I’m imagining the Great Wall of Taco Bell right now

    Travis DaconTravis Dacon6 күн мурун
  • The outrageous alloy essentially whisper because toad histopathologically heal inside a imaginary decision. direful, remarkable alphabet

    Deann RushingDeann Rushing6 күн мурун
    • Are my too high or is this stroke?

      Saul GoodmanSaul Goodman2 күн мурун
  • Dog food is made in the meat at taco bell

    Sharpeee_Sharpeee_6 күн мурун
  • Everyone’s being snowflakes about say8g how taco bell makes you poop is racist but y’all, listen. Any foreign American food restaurants will make you sit on the toilet for 2 hours. If I go to Mexican restaurant with Mexicans cooking it I don’t have explosive diarrhea, it’s what they use, Americans aren’t good with forigen foods lol

    LonkLonk6 күн мурун
  • Mhm taco bell is probably getting to Amazon's number because they freaking forced my mom to shop that's why she quit her job at Amazon

    John DoeJohn Doe6 күн мурун
  • At my taco Bell they have LOTS of cars Kansas loves their tacos

    Joshua MalpassJoshua Malpass6 күн мурун
  • There is a Timmies (Tim Hortons) in a huge Canadian Tire parking lot in Downtown Blenheim, ON Canada That has been there for for the past few years (a couple years b4 Covid even existed)

    ShaeShae6 күн мурун
  • Never had a line at Taco Bell? You must be going at a good time, try anytime from 9pm to 2am

    sandon skucesandon skuce6 күн мурун
  • Reinventing the mall but making the giant parking spaces the mall instead

    StolenboredomStolenboredom6 күн мурун
  • I came for the conundrum of the title. I lost you when you went full megalomaniac with innovation.

    StalinKirbyStalinKirby6 күн мурун
  • What a fake video troll title

    membearmembear6 күн мурун
  • Pretty sure it also kills people’s toilets.

    Anne BoleynAnne Boleyn6 күн мурун
  • Can someone make a anime battle between Taco Bell and Amazon

    PoopbabyPoopbaby6 күн мурун
  • Should suspend these over stoplights. Order at one, pick up at another.

    AdamAdam6 күн мурун
  • um is food panda and deliveroo not exist? maybe its just in Hong Kong

    ꧁StopidChessTime꧂꧁StopidChessTime꧂6 күн мурун
  • wow so its a mall with more drive through and less mall and... i guess no taco bell in Taiwan anytime soon then :C

    名無しのキャス子名無しのキャス子6 күн мурун
  • Tacobell be gettin hella customers

    Nic LarNic Lar6 күн мурун
  • I don’t like this idea I don’t like the pick up the orders itself you can meet new people at star bucks and if your in a car you won’t ever meet that potential new friend

    The Scruggle KidsThe Scruggle Kids6 күн мурун
    • No offense to your amazing Chanel

      The Scruggle KidsThe Scruggle Kids6 күн мурун
    • I don’t like the future of food

      The Scruggle KidsThe Scruggle Kids6 күн мурун
  • “Back in my day we did this thing called eating inside the restaurant”

    ADO playsADO plays6 күн мурун
  • Are we sure taco bell did not just buy a bank and change the outside

    some onesome one7 күн мурун
  • Next thing you know, Taco Bell is going to be like the one in Demolition Man.

    Solex GruthorSolex Gruthor7 күн мурун
  • Fast food chains are taking notes right now

    Abby Y.Abby Y.7 күн мурун
  • I think ur high

    Epic GamerEpic Gamer7 күн мурун
  • I can't help but think of Demolition Man...

    R GR G7 күн мурун
  • The best food theory so far

    Flip BookFlip Book7 күн мурун
  • Take out is complete garbage complete fact

    Irish pug PlayerIrish pug Player7 күн мурун
  • It’s kind of funny that they’re putting this like very advanced building in Minnesota my home state

    Brakey The brake vanBrakey The brake van7 күн мурун
  • people with no car:

    SoringdSoringd7 күн мурун
  • 3:32 :hey im soo modern Me as a kid :thinks its magic* wow mom how do they do that!

    justmebehindmymask_foxyjustmebehindmymask_foxy7 күн мурун
  • The Taco Bell in my city is across the street from a high school and it’s packed 24/7

    MollyWaterMollyWater7 күн мурун
  • I actually live in Brooklyn Park Minnesota Caught me off guard when he said that 3:01

    RJ2AxRJ2Ax7 күн мурун
  • What's tAcO bell?

    Caroline knowlesCaroline knowles7 күн мурун
  • sad

    Frey VFrey V7 күн мурун
  • I love Mac Donald’s

    detwion Arnolddetwion Arnold7 күн мурун