YouTubers have to declare ads. Why doesn't anyone else?

2021-ж., 15-фев.
2 731 631 Көрүүлөр

Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
Written and performed by TOM SCOTT
Script assistant ANDREA MARKS
"Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES
Filmed safely:
© Pad 26 Limited MMXXI
Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
Ray Davies flying: and
BBC trademark policy:
Pitbull and Kodak:
Pitbull and Voli: "Owned and operated by Armando Christian Perez, aka Pitbull"
Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
YMCA reaction:,10172867
US Code Title 15:
Nikkie de Jager, One Dip Makeup Challenge:
Disclosures 101 for Social Media Influencers [PDF]:
An Influencer’s Guide to making clear that ads are ads [PDF]:
The FTC’s Endorsement Guides: What People Are Asking:
KGworld declaration:
"Branded content pods":
Farrow and Ball:
Branson cameo:
Superman's $40,000:
Bond placement:
Lorraine Kelly's tax bill:
"Moms' conference":
SNT viewing figures:
"19 years in a row":
"Can't find any other example" of the castle being covered:
Ofcom on product placement in UK TV:
"One article on a tabloid web site":
FCC, "The FCC and Freedom of Speech":
US Bill of Rights:
First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia:
Commercial speech:
Communications Act 2003:
Animal Defenders International v United Kingdom:
CMA, "Social media endorsements: being transparent with your followers":
German product placement:
00:00 Intro
00:58 1. Payment and Control
05:47 2. You Have To Declare It
09:17 3. No-One Else Has To Declare It
18:03 4. We're Going To Disney World
24:47 5. The Land Of The Free
31:15 Outro

  • "Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, KGworld titles have to be short and catchy!

    Tom ScottTom Scott19 күн мурун
    • You made the mistake of trying to talk while vaping.

      ??2 саат мурун
    • Only time I heard the lyrics "Does your chewing gum loose its flavor on the bedpost..." was in the Ray Stevens song "A-Hab the A-Rab". ...unclench, its from the 70s.

      skylx08skylx082 күн мурун
    • We gotchu fam

      linkbirdslinkbirds2 күн мурун
    • Because you guys haven't lobbied deep enough. Do you realize you're their competition? I don't have to watch the video but hey, is it easier than Time Zone logic?

      JoseitoEdlVodaoJoseitoEdlVodao2 күн мурун
    • btw north america does have a law that says paid promotion must be declared on all media ... yup those but wait theres more commercials are disclaimed as paid promotions ... just because the UK doesnt have them doesnt mean no one does ...

      0623kaboom0623kaboom3 күн мурун
  • Not a sponsorship but Disney’s Own Christmas parade they pre record and broadcast disrupts the area in fron of the castle for a few days.

    Lachlan MasonLachlan MasonСаат мурун
  • "Chewing gum" is the better lyrics. "Cherry cola" is not only better lyrics, it makes more sense. Cherry cola would be easier to replicate as a taste or flavor. Cherry is a recognizable flavoring, and used to try to disguise the regular flavors in a bunch of horrible products, i.e., when they are trying to slip something inferior or disgusting past you.

    Ramix NudlesRamix NudlesСаат мурун
    • I never even knew about the original lyrics of either.

      Lawrence CalablasterLawrence CalablasterСаат мурун
  • 11:46 you are welcome

    rblx08rblx082 саат мурун
  • Tom Scott: "It's time to play is this an advert?" KGworld: "This is the perfect place for an ad break." Me: "Yes, this is blatantly an ad." I had to stop and mentally register the skip button in the corner of the ad. Well played, KGworld.

    SkandrakenSkandraken2 саат мурун
  • KGworldr: drinks a soda during the video The UK: OY YOU GOT A LOICENCE FOR THAT SODA

    Kavai AnimuKavai Animu2 саат мурун
  • Tom Scott hitting a vape and trying to casually continue his topic before coughing up a lung is exactly why I kept watching

    Chronic AbrahamChronic Abraham2 саат мурун
  • 🤘🏼 👏🏼 YES YES YES! Spot on!! Please make a 2.0 in a year!!!

    Christoffer KamronnChristoffer Kamronn3 саат мурун
  • Anyone else really want to do to Disney World?

    MukDesignsMukDesigns3 саат мурун
  • You could replace, 'This video is not sponsored' with, 'Your name here'. Or not.

    imdawolfmanimdawolfman4 саат мурун

    Sgt. Reznov SniperSgt. Reznov Sniper4 саат мурун
  • So Casino Royale should have been Advertisement Royale

    brianbp4fbrianbp4f4 саат мурун
  • 11:45 Don't thank me :>

    Hpv ꧁Xeno꧂Hpv ꧁Xeno꧂4 саат мурун
  • The unbranded chewing gum lost its flavor long before you stick it to the bed post.

    Adar ObenAdar Oben5 саат мурун
  • Hey, look into The "Coca Cola" Song, produced by the bollywood industry

    Vedant KumarVedant Kumar6 саат мурун
  • Hilarious, informative, and appreciated. Thanks for your work!

    Victor SalmonVictor Salmon6 саат мурун
  • Probably because KGworld content is as low-effort as it gets while attracting a massive audience. KGworldrs have little to lose by deceiving people with bad products so they had to regulate it somehow.

    DeLaPrdDeLaPrd6 саат мурун
  • Simple solution: Opt out, don't show ads.

    Pascal JungerPascal Junger6 саат мурун
  • The energetic giant crucially suspect because hovercraft interestingly blind abaft a fixed trick. sore, few fierce women

    nate levinsonnate levinson6 саат мурун
  • For crying out loud, Tom, now I want Samara to climb out of my doorbell.

    TheLongDarkTheLongDark7 саат мурун
  • I love tom

    José VillarrealJosé Villarreal7 саат мурун
  • I think there should also be laws where celebrities or influencers could be held partially liable for harmful products that they promoted. It would make a lot of them pause before just blindly accepting money and saying "This product is great!".

    KK7 саат мурун
  • Having a screen of logos after ads and before movies would be cool. Imagine the prestige of a bond movie wearing rolex, aston martin and jaguar as medals. Imagine how great it'd be for ford to be a medal there on the same board.

    JasonJason7 саат мурун
  • a little tangent to topic but also why should ad designers be exempt from having to declare authorship? change that and change advertising.

    rodrakrodrak8 саат мурун
  • 11:55 This is a failure. Now I want to inhale too much of a nictone-less flavour-less vape and cough like Tom Scott

    JasonJason8 саат мурун
  • Yep. Wayne and Garth taught us nothing.

    rodrakrodrak8 саат мурун
  • You forgot an asterisk.... Land of the free* *Most of the time it's not actually free

    Justin HughesJustin Hughes9 саат мурун
  • And yet influencers are allowed to advertise dodgy products and services without getting their videos flagged for fraud.

    soundsparksoundspark9 саат мурун
  • Everyone loves censorship so long as the dictator agrees with them. Reference: Democrats and big tech in the U.S.

    Daniel M. HendricksDaniel M. Hendricks9 саат мурун
  • This video is an advertisement for the town of Dover

    MashaMasha10 саат мурун
  • I don't think requiring a TV show or video to state the ads inside is against free speech, because you're not prevented from speaking, it's just truth in advertising

    MegaHI32MegaHI3210 саат мурун
  • Is that a kanger tech

    DarkSnPDarkSnP11 саат мурун
  • wtf why exactly at the moment you said " is this an advert" i got an ad

    Kapcer 2137Kapcer 213712 саат мурун
  • "How many kids told their parents they wanted to go to Disneyworld after seeing that show?" ... Me

    LaurenLauren12 саат мурун
    • Just surprised they advertised the American version in Florida, instead of Euro Disneyland just 200km south of Brittain.

      CarewolfCarewolf9 саат мурун
  • Also anyone having more youtube ads like since 1-2 monthes ago?

    ritren tritren t13 саат мурун
  • In Germany there is a law that forces TV shows to declar product placement. It is shocking how often this tag is seen for TV shows, soap operas etc.

    micha egimicha egi14 саат мурун
    • And still somehow it doesn't apply to children's programming like Transformers or Paw Patrol, that consist of 100% product placment.

      CarewolfCarewolf9 саат мурун
  • 16:25 so tom scott is tomscotter than tom scott?

    Sampler19Sampler1914 саат мурун
  • Honestly, if the Farrow & Ball sketch got anyone to buy that paint, I'd be shocked. I've never heard of them, and it seems like they used a British paint company to make it simultaneously legitimate but also a paint company that *most* people wouldn't have heard of.

    Mutantcy1992Mutantcy199215 саат мурун
  • Political ads are banned in the UK? That sounds amazing!

    Purple BatDragonPurple BatDragon15 саат мурун
  • The helpless ikebana putatively wander because keyboard laterally develop concerning a used elephant. skinny, tidy supply

    really reassoreally reasso15 саат мурун
  • Dear @Tom Scott Did you know that Vitamin-D endorsements and mention of medical research are banned from marketing material in Finland in connection with our current epidemic as well as some other locales. Sort of like saying I drink water to stay hydrated is illegal. It is a shame really because it might put an end to the worst effects of seasonal infections and many other immune and autoimmune related diseases that there is proven research for causality and even more of correlation. If you want to stick it to the stuck in the mud regulators and do the world population a solid by shortening the period of restrictions we live under I recommend you look into it. vdmeta and vitaminDwiki are good places to start.

    Kalle PihlajasaariKalle Pihlajasaari16 саат мурун
  • "Is this and advert?" Ad plays. I like your humor.

    bofooit gojobofooit gojo16 саат мурун
  • If you are "influenced" by something you see or hear on any media you are beyond help.

    Sid DeHoundSid DeHound17 саат мурун
    • Not necessarily true. Take kids for example. They're susceptible to most things that are being told to them that they'll just take it as face value. But granted while they grow up, because they go through a repetitive cycle, they come to realize how the world works. Imo the biggest issue with it is how the educational environment is terrible outright in most places and they're stubbornness to not update their teaching methods to include stuff like that.

      sasuke uchihasasuke uchiha16 саат мурун
  • It's asinine that money is considered "free speech", anyway. Since when is money free?

    Vaylon KenadellVaylon Kenadell18 саат мурун
    • People don’t realize that Tv is absolutely stuffed full of advertisements even in the Scripts of the programs and product placement.

      bofooit gojobofooit gojo16 саат мурун
  • Expecting ethics from capitalism is like teaching a Tyrannosaurus rex how to play piano. They just weren't built for that purpose.

    Vaylon KenadellVaylon Kenadell18 саат мурун
  • Ah, yes. Wouldn't it be nice if Cooperations ran by people treated people like people instead of sheep.

    CataclysmCataclysm18 саат мурун
  • Thanks for such an informative video! You did an incredible job laying out the information here, and all of the parties involved. But... you're right. As a person with a strong opinion, I definitely disagree with one statement. "You should have the right to know when you are being advertised to." As crazy as it sounds, here in the US, I don't think that that would be right. However, I am on board with keeping regulations consistent across different mediums and platforms. The point about the parasocial relationship to social-media influencers is a really interesting one though. Again, thanks for the work you're doing!

    n8n819 саат мурун
  • AMEN

    Daniel DietzDaniel Dietz21 саат мурун
  • just HOW can you look 40 and 4 at the same time?

    Vitor LobãoVitor Lobão22 саат мурун
  • 28:00 nobody, and I mean nobody, actually considers corporations people. Corporations are MADE UP of people, they are a group acting in a coordinated fashion, the same as trade unions or guilds or the class of a class-action suit. So you can't restrict so-called "corporate free speech" without restricting the free speech of the individuals that actually made it. Pepsi don't make Pepsi ads, because Pepsi is not a living entity; Pepsi's copywriters do and Pepsi's management endorses it. And all of those are, you guessed it, people. The "corporations aren't people" rhetoric is borderline Marxist rhetoric that a certain class of people aren't human.

    Aleksei CorleoneAleksei Corleone23 саат мурун
  • Asbestos Land looks like a great theme park!

    kylejiahsmithkylejiahsmithКүн мурун
  • It's common knowledge here in the US that corporations have more rights to do things individuals cannot. To include but not limited to legalized bribery, better known as lobbying. It's only time until corporations are give legal right to vote in political elections here in the land of the free.

    Jack WilliamsJack WilliamsКүн мурун
  • Bravo! Over half an hour, and I am not tired of your voice, nor the subject; well done! Many thanks to the off-camera Tom Scott for keeping this channel going.

    fresusjeakfresusjeakКүн мурун
  • KGworld just wants to cover their behinds in any and all ways possible, limiting as much liability on themselves as they can and putting it all on you. Also yea, there's double standards of how these things are interpreted and enforced all over the place, not just on KGworld, but in general. Part me of thinks part of why TV gets away with a lot more than online influencers is the gigantic lobbyist system the big, old dinosauric TV companies and their affiliates have helped the system be way more strict against what they view as their competition and much more lenient with themselves. Lawmakers and regulators for a given industry are often essentially bought and paid for by the biggest/richest/most established entities in said industry, instead of actually regulating against them.

    DeathbrewerDeathbrewerКүн мурун
  • I totally need that doorbell tho.

    OniyakiOniyakiКүн мурун
  • 11:46 is the best part of this whole video

    mace windewmace windewКүн мурун
  • Because KGworld people don't have lobbyists working for them to get them tax breaks, free land, and so on. All those perks people give Hollywood et al costs governments/taxpayers $325,000 per person, so not worth it at all.

    DSCDSCКүн мурун
  • Thank you for helping us be aware

    michel saulniermichel saulnierКүн мурун
  • People don’t realize that Tv is absolutely stuffed full of advertisements even in the Scripts of the programs and product placement.

    Denver MorganDenver MorganКүн мурун
  • "We'll be right back after these messages," "mY mESsage!"

    Benjamin S.Benjamin S.Күн мурун
  • "Taken as religious text" nowadays idk if that's a joke or hes being serious constitution is swiss cheese and more of recommendation letter in todays day and age

    Roger GarciaRoger GarciaКүн мурун
  • Haha never try to talk with a lungful of vape. Never ends well 😂

    Jon IngallJon IngallКүн мурун
  • All I have to say is we will be back right after these messages from our sponsors and viewers like you! In other words they do declare ads, just like if you were to cut away and say "this video is brought to you by Bang Her Mash Brothel"

    Joe I GuessJoe I GuessКүн мурун
  • Aren't the things you're comparing against those types of things that are presumed to be fantasy? Whereas 'influencers' are presumed to be realistic? I would argue that's why the differentiation exists.

    Kris MarksKris MarksКүн мурун
  • Oh wow, this really takes me back to my youth when I would rock out to Does the Spearmint Lose Its Flavor On the Bedpost Overnight?

    John FoerchJohn FoerchКүн мурун
  • 🖕 the Government

    Greg FurlongGreg FurlongКүн мурун
  • I still can't stop thinking about soulja boy wearing that superman shirt that was blurred.

    MochaFurMochaFurКүн мурун
  • Talking crap about the mouse. I wonder when/if they will find Toms body.

    CogitoErgoCogitoSumCogitoErgoCogitoSumКүн мурун
  • Well then why doesn't KGworld practice what they preach? The entire company is one big advertisement for NWO satanists.

    Restoring RealityRestoring RealityКүн мурун
  • What do u mean by declare the advertisement,,

    mike barmike barКүн мурун
  • 7:44 The former POTUS proved that these U.S. rules/laws are more like a pirate code (more of a guideline that one is free to ignore if it suits one's purposes and one has enough money and/or political clout to avoid the consequences of ignoring those rules/laws.).

    Russell ThorburnRussell ThorburnКүн мурун
  • You get a like because you mentioned the Kinks and their song Lola

    jacek otrebajacek otrebaКүн мурун
  • When the ad popped up at 12:33 I nearly lost it. The timing was too perfect. “IS THIS AN ADVER-“ *ad*

    MRHAMRHAКүн мурун
  • Wouldn't it be "Draw the line just *above*"? Implying they are compliant to the line? Drawing the line just below what they do sounds like knowingly crossing the line and a hard position to defend

    Worst88Worst88Күн мурун
  • I like the political ad restrictions you have over there, maybe it wouldn't have led to some of the idiots that we have in office today... the Comics Code is still enforced, the stupid should be protected from themselves, I suppose...

    Justan Ol ' GuyJustan Ol ' GuyКүн мурун
  • The Vape made me Sub So it actually did work...

    Justan Ol ' GuyJustan Ol ' GuyКүн мурун
  • We should create regulatory rules for applying critical thinking instead.

    dennis de vulderdennis de vulderКүн мурун
  • Did you get paid for mentioning BBC so many times? :-)

    Kalle PihlajasaariKalle PihlajasaariКүн мурун
  • makes me curious about how stuff like yugioh works, in terms of advertising disclosure. the shows were edited for US releases for years (and afaik still are?) to not show the actual physical cards. to me that always seemed like a legal obligation to avoid product placement, but i've never actually looked at it. where is that line drawn? is the whole show an advertisement for cards? what about games like cool spot or pepsiman? this goes so deep. help

    seagrotseagrotКүн мурун
  • Here we have 🌈lobbying🦄 in action.

    Nicholas AndreNicholas AndreКүн мурун
  • Excellent ad timing

    Charlie PennyCharlie PennyКүн мурун
  • time to play is this an advert: ad starts just one letter from the ending of the spoken word advert. classy google algorithm nonsense

    SqualidsargeStudiosSqualidsargeStudiosКүн мурун
  • I got as when I open Is video

    Babulal SolankiBabulal SolankiКүн мурун
  • The FTC itself is unfair and deceptive. a bunch of hypocrites nothing more.

    SqualidsargeStudiosSqualidsargeStudiosКүн мурун
  • "Och, that is awful. Don't vape, kids!" (31:38) The most important message of this video imho.

    EgooistEgooistКүн мурун
  • That vape cough made you worthy of my thumbs up

    Phantom's BulletPhantom's BulletКүн мурун

    asdrubale bisanzioasdrubale bisanzioКүн мурун
  • noisy cricket

    Jack ChaceJack ChaceКүн мурун
  • 14:37 was an advert for Smiths Detection, part of Smiths Group plc

    apl175apl175Күн мурун
  • Such a good video!!

    Ian \o/Ian \o/Күн мурун
  • I would like to order 3 ring door bells ... Notq ring but ring like circle know the one .?

    qBMOpqBMOpКүн мурун
  • My therapist: Hawaiian shirt Tom doesn't exist. Hawaiian shirt Tom: 0:29

    SlavenSlavenКүн мурун
  • Damn you for making me listen to even 5 seconds of Pittbull.

    Pat HutchisonPat HutchisonКүн мурун
  • i literally thought tomreacts existed

    peepee poopoopeepee poopooКүн мурун
  • Television will be dead in 5 years anyway.

    Carp RunnerCarp RunnerКүн мурун
  • Ant and Dec don't have to declare ads because of their initials

    Colin SurnameColin SurnameКүн мурун
  • Excellent, clever video, very well put together.👍👌😁

    2H80vids2H80vidsКүн мурун

    gamerplusgamerplusКүн мурун
  • hankering for a subway sandwich...

    The Lions KilnThe Lions KilnКүн мурун
  • are you elizabeth holmes in disguise?

    Altar ParssoyAltar ParssoyКүн мурун